We were looking for something healthier for our dog as he ages (and his previous dog food changed ingredients that didn't sit well with him). After talking to the individual at Polkadog, we decided this was the closest to the flavor to what he used to eat, but a healthier version since it is Stella and Chewys's. Our dog took a week or so to warm up to the switch...I think it is a little crunchier than his previous food. But now he loves it! It also sits much better with him than the previous brand we were giving him.